|Early in their development, GRAPHISOFT sought out a hardware partner to develop and distribute their product with. Apple were leading the way in the personal computer market.
GRAPHISOFT’s relationship with Apple kicked-off at Hannover's CeBIT trade show where ARCHICAD was being demonstrated on a Mac. A surprise visit by Steve Jobs saw Apple’s marketing team work with GRAPHISOFT to create a presentation for Jobs to see the next day.
"The support of Apple was absolutely critical for our growth. We got not just computers, not just a kind of morale support, but also access to the reseller network" - Gábor Bojár, Founder of GRAPHISOFT.